| © 2008 Utilis Research & Consulting Group. All rights reserved. |
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Overcoming Linguistic, Multigenerational and Budgetary Challenges in Hispanic Market Research. Advertising Research Federation (ARF). January, 2009 The Hispanic Market: An Opportunity. Federal Reserve Bank of Atlanta. October, 2004 Advertising Section: The New York Times. April, 2004 |
Raul Perez, Ph.D. Research Director and Principal Moderator Projects at Hispanic Consumer Research (HCR) are led and managed by Raúl Pérez, Ph.D., and supported by a team of bilingual and bicultural research professionals. Raúl has an academic background in clinical and social psychology. Early in his career, he held positions in market research firms and magazine publishers. |
As a qualitative research moderator, Raúl has conducted projects for advertising
agencies, corporations, marketing clients, research companies, and non-profit groups.
His industry experience includes beverages, beer, cable/satellite TV, education,
electronics, financial services, fuels, groceries, health care, packaged goods,
pharmaceuticals, telecom and others. He is a RIVA-trained focus group moderator and
conducts qualitative research using a variety of platforms including in-person focus
groups / IDIs, online focus groups / IDIs, online bulletin boards, ethnographies, and
on-site interviews (e.g., in-store IDIs). He is currently involved in internal research
projects on the role of emotions as they relate to consumer brands and on the effect
of environmental factors in qualitative research.
agencies, corporations, marketing clients, research companies, and non-profit groups.
His industry experience includes beverages, beer, cable/satellite TV, education,
electronics, financial services, fuels, groceries, health care, packaged goods,
pharmaceuticals, telecom and others. He is a RIVA-trained focus group moderator and
conducts qualitative research using a variety of platforms including in-person focus
groups / IDIs, online focus groups / IDIs, online bulletin boards, ethnographies, and
on-site interviews (e.g., in-store IDIs). He is currently involved in internal research
projects on the role of emotions as they relate to consumer brands and on the effect
of environmental factors in qualitative research.
Raúl moderates sessions in English and in Spanish. He has a B.A. in social sciences from the University of
Puerto Rico, and a Ph.D. in psychology from Yale University.
Puerto Rico, and a Ph.D. in psychology from Yale University.
