Hispanic Consumer Research: About

The Latino Market
In 2007, the post-tax disposable income of U.S. Hispanics was $863 billion¹. By 2012, there will be more
than 50 million Latinos in the U.S., a 42% growth compared to the year 2000². Today, Hispanics are more
than one third of the population of California and Texas, the two largest states. Facts like these have
prodded marketers to give due consideration to Latino consumers in order to achieve business growth.

What we do
We produce knowledge leading to increased product adoption among Latino consumers.
In a nutshell, we identify cultural reference points like values, attitudes, perceptions, emotional touch points,
and habits that influence product choice and message perception.

Why Our Group
We are research professionals that by virtue of our practice, disciplined study and/or life experience possess
the ability to gain insights into specific Latino subgroups (Mexican, Caribbean, Central or South American).
In addition, our main moderator possesses over 10 years of qualitative research experience in a wide range
of categories and employing multiple methodological platforms.

(¹) Selig Center for Economic Growth of the University of Georgia
(²) U.S. Census projections

Hispanic Population:
45.5M (as of July 1st, 2007;
US Census).

Language Proficiency of
U.S. Latinos:
English-Dominant: 45.6%
Spanish-Dominant: 39.7%
Bilingual: 26.4%
(Geoscape International,
2007).