Hispanic Research We bring insights to help clients develop their marketing strategy for the growing U.S. Hispanic market. Research with Hispanic populations demands specialized skills during setup, conduct, and analysis of research. Our in-culture, in-language approach ensures research validity in all stages of our projects. For 2007, the Selig Center for Economic Growth of the University of Georgia estimated that the post-tax disposable income among Hispanic consumers would reach $863 billion. Obtaining relevant insights for this economically relevant group requires cultural competence. In the case of Hispanic consumers, besides the Spanish language, this competence means an understanding of cultural traits unique to different Hispanic nationalities. At Utilis, we work with researchers and moderators of diverse backgrounds and with multi-country experience. |
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